In 2008, the Advertising Specialty Institute (ASI) conduced a national survey of end users to determine the effectiveness of promotional products versus other advertising media. ASI was interested in determining the motivations, influences, uses and impact promotional products had on recipients. From this information, ASI was able to formulate the “cost-per-impression” promotional products have over more traditional media such as prime time TV, cable TV, national magazines and newspapers.
The study’s results highlighted some very favorable findings for the effectiveness of BAGS as an advertising vehicle. Here are some of those highlights for you:
In The Bag!: Bags were reported to be a frequently-used promotional product, an average of 9 times per month – even more than apparel.
Very Impressionable: Bags made the highest number of marketing “impressions” during their use, approximately 1,038 per month. This was more than shirts, writing instruments, drinkware, calendars, business accessories or awards.
Staying Power: Even more remarkable, bags were kept the longest, an average of almost 9 months. That’s nearly 10,000 marketing impacts over the life of the bag!
User-Friendly: More than 90% said their reason for keeping a bag was because it was considered “useful”. The second most cited reason was its “attractiveness”.
Total Recall: More than 90% could clearly identify the advertiser who gave them the bag and more than half (53%) said they now had a “more favorable” impression of the advertiser. Best of all, 68% reported doing business with the advertiser after receiving the bag!
Highly Cost Effective: The overall “cost-per-impression” for bags averages only $0.002. That’s less expensive than traditional media such as prime time TV ($0.019), cable TV ($0.007) or national magazines ($0.033). When measured against other promotional product categories, bags scored equally as well. Bags have a lower cost-per-impression than calendars ($0.003), drinkware ($0.004), shirts ($0.005) and business accessories ($0.007).
All of this points to something we’ve known all along: that bags are functional, mobile and valuable -- making them extremely effective marketing and branding vehicles. Buyers of bags get a better return on their advertising investment and greater exposure and impact for their message.
Thursday, June 11, 2009
Wednesday, May 6, 2009
Golf Season is FINALLY here!
The weather has been shaping up nicely in our area lately and I have noticed many golfers hitting the links. Below is a video with some great promotional product golf ideas. Think you have run out of time to order something for your event? Don't worry! Just contact Perry or Liz and we will help find you something that can make it in time.
Wednesday, April 8, 2009
Spring and Summer Apparel
This weeks email blast features 6 items from the new Ash City Spring and Summer clearance flyer. There are some tremendous deals in this flyer and you can view all of the items that are available by visiting their digital catalog.
Embroidery is additional. Please contact Perry or Liz for pricing based upon adding your logo.
http://media.ashcity.com/interactive/2009/Spring_Sale_US/ebook.html
Embroidery is additional. Please contact Perry or Liz for pricing based upon adding your logo.
http://media.ashcity.com/interactive/2009/Spring_Sale_US/ebook.html
Wednesday, March 18, 2009
Apparel Closeouts
Spring Cleaning?
That’s right we have a wonderful offer from our friends at Ash City to do some spring cleaning. They have several items which they are in the process of closing out, which means some deep savings.
Click on this link to see their flip-book selection.
http://ashcity.digicatalog.com/winter09/us/
The prices are for “blank goods”, but if you order 24 of one style, we will do the left chest embroidery for FREE! (up to 8000 stitches). You can’t lose with an offer of free embroidery.
Stock is limited to please contact us to see if what you want is available.
Happy Shopping!
That’s right we have a wonderful offer from our friends at Ash City to do some spring cleaning. They have several items which they are in the process of closing out, which means some deep savings.
Click on this link to see their flip-book selection.
http://ashcity.digicatalog.com/winter09/us/
The prices are for “blank goods”, but if you order 24 of one style, we will do the left chest embroidery for FREE! (up to 8000 stitches). You can’t lose with an offer of free embroidery.
Stock is limited to please contact us to see if what you want is available.
Happy Shopping!
Tuesday, February 17, 2009
Golf Balls
They say that spring is just around the corner and this means that very soon you will be getting ready to play some golf, and that is why I want to talk to you today about golf balls, in particularly Bridgestone Golf balls. I have been getting some education from the folks at Bridgestone, and they tell me that they have the industry taking with the results of “The Bridgestone Ball Fitting Challenge”. After fitting thousands of golfers, the results have been impressive – 70% of golfers tested gained an average of 13 yards in driving distance. Longer drives mean shorter approach shots and better scoring opportunities. Not to mention, new Bridgestone believers. Does this have Titleist worried? Their latest ads tout spin over distance as the key to scoring. Fine until you read Golf Magazine’s test results; Bridgestone’s B330-S goes 6 yards father than the ProV1 with similar spin. Don’t you think you would want to spend your budget for golf balls more wisely? Perhaps even use a ball that will improve the scores of your player? So, this month we will feature several of the Bridgestone golf balls on special sale prices. Click here to see the special prices. http://www.pawmarketing.com/featuredproduct/index.aspx?DPSV_Id=80364
Monday, February 16, 2009
Advertising in a down market. Why you should do it!
I ran across this article today and thought it makes so many valid points about advertising in this economy. Enjoy!
It seems like common sense, if you advertise when everyone else stops marketing…
1.) Your message is more likely to be noticed due to fewer ads in the market
2.) Your business is more likely to be remembered when everyone starts advertising again
It is common sense but yet every recession one of the first thing companies do is pull back on their marketing and advertising.
During the current economic downturn you have an incredible opportunity to INCREASE SALES and BUILD MARKETSHARE. But don’t take my word for it … there’s almost a century of proof to back up common sense.
Here’s a quick summary:
1990’s – A MarketSense study concluded the best strategy for coping with a recession is balanced long-term branding with promotion for short term sales. The study shows brands like Jif and Kraft Salad Dressing experienced sales growth of 57% and 70% respectively after increasing their advertising during the recession.
1980’s - McGraw-Hill Research analyzed 600 B2B companies and found that those who maintained or increased advertising grew significantly … both during the recession and the following three years. In fact, by 1985, sales of companies that advertised aggressively had grown 275% over those that didn't.
1970’s – An American Business Press study showed that companies who advertise and market aggressively can maintain and increase sales during a recession and in the following years.
1940’s, 50’s, 60’s - Buchen Advertising tracked advertising dollars vs. sales trends for the recessions of 1949, 1954, 1958 and 1961. They found that sales and profits dropped at companies that cut back on advertising and, that after the recession had ended, those same companies lagged behind the ones that maintained their ad budgets.
1920’s - Advertising executive Roland S. Vaile tracked 200 companies through the recession of 1923. He reported in the April, 1927 issue of the Harvard Business Review that companies that had continued to advertise during the economic downturn were 20% ahead of where they had been before the recession, while companies that reduced advertising were still in the recession, 7% below their 1920 levels.
2009 – The results are up to you!
Still not convinced? Need more?
Frankenberger and Graham, two Oregon professors, studied 2,662 firms over 16,000+ ‘firm years’ (1970 – 1991) to determine the effect of advertising on a company during a recession. The results? Firms that advertised during a recession increased in value and got more marketing bang for their buck … in some cases for up to three years after the recession had ended.
Why Ad Specialties?
Here’s why promotional products deliver the best return on investment in an unsettled economy and why they should be a crucial part of your customer's marketing mix.
Increased sales. 62% of customers did business with the company after receiving the promotional product.
Brand awareness. 84% of customers remembered the business that provided them with the promotional product.
Return on investment. At $.004/ impression promotional products have the best CPI of popular advertising media.
Improved relations. 42% of customers viewed the business more favorably after receiving the item and virtually none indicated a negative feeling.
Frequency and repetition. A key to advertising, promotional products are kept on average for 7 months and many are used every business day!
It seems like common sense, if you advertise when everyone else stops marketing…
1.) Your message is more likely to be noticed due to fewer ads in the market
2.) Your business is more likely to be remembered when everyone starts advertising again
It is common sense but yet every recession one of the first thing companies do is pull back on their marketing and advertising.
During the current economic downturn you have an incredible opportunity to INCREASE SALES and BUILD MARKETSHARE. But don’t take my word for it … there’s almost a century of proof to back up common sense.
Here’s a quick summary:
1990’s – A MarketSense study concluded the best strategy for coping with a recession is balanced long-term branding with promotion for short term sales. The study shows brands like Jif and Kraft Salad Dressing experienced sales growth of 57% and 70% respectively after increasing their advertising during the recession.
1980’s - McGraw-Hill Research analyzed 600 B2B companies and found that those who maintained or increased advertising grew significantly … both during the recession and the following three years. In fact, by 1985, sales of companies that advertised aggressively had grown 275% over those that didn't.
1970’s – An American Business Press study showed that companies who advertise and market aggressively can maintain and increase sales during a recession and in the following years.
1940’s, 50’s, 60’s - Buchen Advertising tracked advertising dollars vs. sales trends for the recessions of 1949, 1954, 1958 and 1961. They found that sales and profits dropped at companies that cut back on advertising and, that after the recession had ended, those same companies lagged behind the ones that maintained their ad budgets.
1920’s - Advertising executive Roland S. Vaile tracked 200 companies through the recession of 1923. He reported in the April, 1927 issue of the Harvard Business Review that companies that had continued to advertise during the economic downturn were 20% ahead of where they had been before the recession, while companies that reduced advertising were still in the recession, 7% below their 1920 levels.
2009 – The results are up to you!
Still not convinced? Need more?
Frankenberger and Graham, two Oregon professors, studied 2,662 firms over 16,000+ ‘firm years’ (1970 – 1991) to determine the effect of advertising on a company during a recession. The results? Firms that advertised during a recession increased in value and got more marketing bang for their buck … in some cases for up to three years after the recession had ended.
Why Ad Specialties?
Here’s why promotional products deliver the best return on investment in an unsettled economy and why they should be a crucial part of your customer's marketing mix.
Increased sales. 62% of customers did business with the company after receiving the promotional product.
Brand awareness. 84% of customers remembered the business that provided them with the promotional product.
Return on investment. At $.004/ impression promotional products have the best CPI of popular advertising media.
Improved relations. 42% of customers viewed the business more favorably after receiving the item and virtually none indicated a negative feeling.
Frequency and repetition. A key to advertising, promotional products are kept on average for 7 months and many are used every business day!
Wednesday, February 11, 2009
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