In 2008, the Advertising Specialty Institute (ASI) conduced a national survey of end users to determine the effectiveness of promotional products versus other advertising media. ASI was interested in determining the motivations, influences, uses and impact promotional products had on recipients. From this information, ASI was able to formulate the “cost-per-impression” promotional products have over more traditional media such as prime time TV, cable TV, national magazines and newspapers.
The study’s results highlighted some very favorable findings for the effectiveness of BAGS as an advertising vehicle. Here are some of those highlights for you:
In The Bag!: Bags were reported to be a frequently-used promotional product, an average of 9 times per month – even more than apparel.
Very Impressionable: Bags made the highest number of marketing “impressions” during their use, approximately 1,038 per month. This was more than shirts, writing instruments, drinkware, calendars, business accessories or awards.
Staying Power: Even more remarkable, bags were kept the longest, an average of almost 9 months. That’s nearly 10,000 marketing impacts over the life of the bag!
User-Friendly: More than 90% said their reason for keeping a bag was because it was considered “useful”. The second most cited reason was its “attractiveness”.
Total Recall: More than 90% could clearly identify the advertiser who gave them the bag and more than half (53%) said they now had a “more favorable” impression of the advertiser. Best of all, 68% reported doing business with the advertiser after receiving the bag!
Highly Cost Effective: The overall “cost-per-impression” for bags averages only $0.002. That’s less expensive than traditional media such as prime time TV ($0.019), cable TV ($0.007) or national magazines ($0.033). When measured against other promotional product categories, bags scored equally as well. Bags have a lower cost-per-impression than calendars ($0.003), drinkware ($0.004), shirts ($0.005) and business accessories ($0.007).
All of this points to something we’ve known all along: that bags are functional, mobile and valuable -- making them extremely effective marketing and branding vehicles. Buyers of bags get a better return on their advertising investment and greater exposure and impact for their message.
Thursday, June 11, 2009
Wednesday, May 6, 2009
Golf Season is FINALLY here!
The weather has been shaping up nicely in our area lately and I have noticed many golfers hitting the links. Below is a video with some great promotional product golf ideas. Think you have run out of time to order something for your event? Don't worry! Just contact Perry or Liz and we will help find you something that can make it in time.
Wednesday, April 8, 2009
Spring and Summer Apparel
This weeks email blast features 6 items from the new Ash City Spring and Summer clearance flyer. There are some tremendous deals in this flyer and you can view all of the items that are available by visiting their digital catalog.
Embroidery is additional. Please contact Perry or Liz for pricing based upon adding your logo.
http://media.ashcity.com/interactive/2009/Spring_Sale_US/ebook.html
Embroidery is additional. Please contact Perry or Liz for pricing based upon adding your logo.
http://media.ashcity.com/interactive/2009/Spring_Sale_US/ebook.html
Wednesday, March 18, 2009
Apparel Closeouts
Spring Cleaning?
That’s right we have a wonderful offer from our friends at Ash City to do some spring cleaning. They have several items which they are in the process of closing out, which means some deep savings.
Click on this link to see their flip-book selection.
http://ashcity.digicatalog.com/winter09/us/
The prices are for “blank goods”, but if you order 24 of one style, we will do the left chest embroidery for FREE! (up to 8000 stitches). You can’t lose with an offer of free embroidery.
Stock is limited to please contact us to see if what you want is available.
Happy Shopping!
That’s right we have a wonderful offer from our friends at Ash City to do some spring cleaning. They have several items which they are in the process of closing out, which means some deep savings.
Click on this link to see their flip-book selection.
http://ashcity.digicatalog.com/winter09/us/
The prices are for “blank goods”, but if you order 24 of one style, we will do the left chest embroidery for FREE! (up to 8000 stitches). You can’t lose with an offer of free embroidery.
Stock is limited to please contact us to see if what you want is available.
Happy Shopping!
Tuesday, February 17, 2009
Golf Balls
They say that spring is just around the corner and this means that very soon you will be getting ready to play some golf, and that is why I want to talk to you today about golf balls, in particularly Bridgestone Golf balls. I have been getting some education from the folks at Bridgestone, and they tell me that they have the industry taking with the results of “The Bridgestone Ball Fitting Challenge”. After fitting thousands of golfers, the results have been impressive – 70% of golfers tested gained an average of 13 yards in driving distance. Longer drives mean shorter approach shots and better scoring opportunities. Not to mention, new Bridgestone believers. Does this have Titleist worried? Their latest ads tout spin over distance as the key to scoring. Fine until you read Golf Magazine’s test results; Bridgestone’s B330-S goes 6 yards father than the ProV1 with similar spin. Don’t you think you would want to spend your budget for golf balls more wisely? Perhaps even use a ball that will improve the scores of your player? So, this month we will feature several of the Bridgestone golf balls on special sale prices. Click here to see the special prices. http://www.pawmarketing.com/featuredproduct/index.aspx?DPSV_Id=80364
Monday, February 16, 2009
Advertising in a down market. Why you should do it!
I ran across this article today and thought it makes so many valid points about advertising in this economy. Enjoy!
It seems like common sense, if you advertise when everyone else stops marketing…
1.) Your message is more likely to be noticed due to fewer ads in the market
2.) Your business is more likely to be remembered when everyone starts advertising again
It is common sense but yet every recession one of the first thing companies do is pull back on their marketing and advertising.
During the current economic downturn you have an incredible opportunity to INCREASE SALES and BUILD MARKETSHARE. But don’t take my word for it … there’s almost a century of proof to back up common sense.
Here’s a quick summary:
1990’s – A MarketSense study concluded the best strategy for coping with a recession is balanced long-term branding with promotion for short term sales. The study shows brands like Jif and Kraft Salad Dressing experienced sales growth of 57% and 70% respectively after increasing their advertising during the recession.
1980’s - McGraw-Hill Research analyzed 600 B2B companies and found that those who maintained or increased advertising grew significantly … both during the recession and the following three years. In fact, by 1985, sales of companies that advertised aggressively had grown 275% over those that didn't.
1970’s – An American Business Press study showed that companies who advertise and market aggressively can maintain and increase sales during a recession and in the following years.
1940’s, 50’s, 60’s - Buchen Advertising tracked advertising dollars vs. sales trends for the recessions of 1949, 1954, 1958 and 1961. They found that sales and profits dropped at companies that cut back on advertising and, that after the recession had ended, those same companies lagged behind the ones that maintained their ad budgets.
1920’s - Advertising executive Roland S. Vaile tracked 200 companies through the recession of 1923. He reported in the April, 1927 issue of the Harvard Business Review that companies that had continued to advertise during the economic downturn were 20% ahead of where they had been before the recession, while companies that reduced advertising were still in the recession, 7% below their 1920 levels.
2009 – The results are up to you!
Still not convinced? Need more?
Frankenberger and Graham, two Oregon professors, studied 2,662 firms over 16,000+ ‘firm years’ (1970 – 1991) to determine the effect of advertising on a company during a recession. The results? Firms that advertised during a recession increased in value and got more marketing bang for their buck … in some cases for up to three years after the recession had ended.
Why Ad Specialties?
Here’s why promotional products deliver the best return on investment in an unsettled economy and why they should be a crucial part of your customer's marketing mix.
Increased sales. 62% of customers did business with the company after receiving the promotional product.
Brand awareness. 84% of customers remembered the business that provided them with the promotional product.
Return on investment. At $.004/ impression promotional products have the best CPI of popular advertising media.
Improved relations. 42% of customers viewed the business more favorably after receiving the item and virtually none indicated a negative feeling.
Frequency and repetition. A key to advertising, promotional products are kept on average for 7 months and many are used every business day!
It seems like common sense, if you advertise when everyone else stops marketing…
1.) Your message is more likely to be noticed due to fewer ads in the market
2.) Your business is more likely to be remembered when everyone starts advertising again
It is common sense but yet every recession one of the first thing companies do is pull back on their marketing and advertising.
During the current economic downturn you have an incredible opportunity to INCREASE SALES and BUILD MARKETSHARE. But don’t take my word for it … there’s almost a century of proof to back up common sense.
Here’s a quick summary:
1990’s – A MarketSense study concluded the best strategy for coping with a recession is balanced long-term branding with promotion for short term sales. The study shows brands like Jif and Kraft Salad Dressing experienced sales growth of 57% and 70% respectively after increasing their advertising during the recession.
1980’s - McGraw-Hill Research analyzed 600 B2B companies and found that those who maintained or increased advertising grew significantly … both during the recession and the following three years. In fact, by 1985, sales of companies that advertised aggressively had grown 275% over those that didn't.
1970’s – An American Business Press study showed that companies who advertise and market aggressively can maintain and increase sales during a recession and in the following years.
1940’s, 50’s, 60’s - Buchen Advertising tracked advertising dollars vs. sales trends for the recessions of 1949, 1954, 1958 and 1961. They found that sales and profits dropped at companies that cut back on advertising and, that after the recession had ended, those same companies lagged behind the ones that maintained their ad budgets.
1920’s - Advertising executive Roland S. Vaile tracked 200 companies through the recession of 1923. He reported in the April, 1927 issue of the Harvard Business Review that companies that had continued to advertise during the economic downturn were 20% ahead of where they had been before the recession, while companies that reduced advertising were still in the recession, 7% below their 1920 levels.
2009 – The results are up to you!
Still not convinced? Need more?
Frankenberger and Graham, two Oregon professors, studied 2,662 firms over 16,000+ ‘firm years’ (1970 – 1991) to determine the effect of advertising on a company during a recession. The results? Firms that advertised during a recession increased in value and got more marketing bang for their buck … in some cases for up to three years after the recession had ended.
Why Ad Specialties?
Here’s why promotional products deliver the best return on investment in an unsettled economy and why they should be a crucial part of your customer's marketing mix.
Increased sales. 62% of customers did business with the company after receiving the promotional product.
Brand awareness. 84% of customers remembered the business that provided them with the promotional product.
Return on investment. At $.004/ impression promotional products have the best CPI of popular advertising media.
Improved relations. 42% of customers viewed the business more favorably after receiving the item and virtually none indicated a negative feeling.
Frequency and repetition. A key to advertising, promotional products are kept on average for 7 months and many are used every business day!
Wednesday, February 11, 2009
Wednesday, February 4, 2009
Think Spring!!
Even though Punksatoni Phil proclaimed six more weeks of winter we are starting to think spring! And with warmer weather dreams in mind I have put together a blast this week featuring some lighter weight items such as polo's and wind shirts. For those that are cold blooded, I have also included a couple of lightweight fleeces that are available in some bright cheery spring colors. I have highlighted six pieces on the email blast but there are a ton of clearance specials available. Here is a link to the digital catalog. http://ashcity.digicatalog.com/winter09/us/
The prices listed do not include embroidery so contact myself or Perry for additional charges. As a reminder the total order quantity only has to be 6 pieces and they don't all have to be the same item!
The prices listed do not include embroidery so contact myself or Perry for additional charges. As a reminder the total order quantity only has to be 6 pieces and they don't all have to be the same item!
Tuesday, January 20, 2009
What is it?
Today's email blast is full of new items that were unveiled at the PPAI tradeshow we attended last week. And here is one more that I would like to show you. But instead of telling you what it is I would like to play a little game. If you can tell me how you use this product I will send you a prize!! Just email me at liz@pawmarketing.com with your thoughts on how this little item works!!
I think this is pretty clever and I am sure if you decide to purchase some for your company they will hang around for at least seven months which is the average amount of time a recipient uses a promotional product. That is seven months worth of exposure for less than $2.00 each!Wednesday, January 14, 2009
New Products from Las Vegas
The sales team is here in Las Vegas and we have finished our first day of the tradeshow. So many things to see, it is amazing! Here are a few of our favorite items so far:
Squared Away Mini Tote from Atchison for BIC:
This is a very cute tote bag with a unique design and added bonus bag. You can see more information at:
Ceramic Paper Cup from BIC
The next item we found to
be unique is a ceramic coffee mug that looks like the paper version you get at a coffee shop.You can find out more at:
http://www.bicgraphic.com/servlet/OnlineShopping?DSP=14&PCR=2:80000:87350&IID=GBAND
The last item I have for this post is my favorite. It is a S'mores Kit from Midnite Snax. Since this product is so new I don't have an image but I do have a link to their website with some additional information.
http://www.midnitesnax.com/files/pdfs/smores_kit.pdf
I look forwarding to posting soon with some additional new items.
Tuesday, January 6, 2009
Calling all Bargain Shoppers
As I mentioned in one of my previous posts, next week the sales crew will be heading off to Vegas for the PPAI Expo. I am very excited to see all of the new products and see what will be "hot" for 2009. In preparation of all of the new products and inventory the suppliers are emptying their shelves. This means some incredible closeout deals for you!!! Here is a link to one of our preferred suppliers Starline, they have a large assortment of closeouts available and many of them still have good inventory levels. You can check them out at: http://www.starline.com/default.aspx?pg=endofline&pgn=1.
You can use the $50.00 credit on these closeouts too if you get your order in by Friday!!
You can use the $50.00 credit on these closeouts too if you get your order in by Friday!!
Blog Special
Happy Tuesday! Here is a little reward for checking out our blog! Place an order with either Perry or Liz by noon on Friday (01/09/09) and receive $50.00 off of your order! Please mention code: 12blog63
Thank you for visiting!
Thank you for visiting!
Friday, January 2, 2009
Happy New Year!
Welcome to 2009! I hope everyone had a wonderful time ringing in the New Year, I know I did! Now it is back to work and time to start thinking about what's to come in 2009. In a couple of weeks (January 12th-16th) Perry and I will be taking off to Las Vegas for the largest promotional products show in our industry. It is huge! This is where get to see products in person and find out what suppliers have for new products. We get a lot of ideas from this show so it is really helpful to know what events you will be looking for items for this year. Send myself or Perry an email with a list of events you have in 2009 and we will get back with some ideas based off of what we find at the show. I will also be blogging from the show with the top items I see each day so check in to see my picks!
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